mantra (per Merriam-Webster):
Etymology: Sanskrit, sacred counsel, formula, from manyate he thinks; akin to Latin mens mind — more at mind
Date: 1795
: a mystical formula of invocation or incantation (as in Hinduism)
2010 could probably use some sacred counsel, thought and incantation. In fact, writer/blogger Seth Godin says two of the most prominent themes [...]